Bank of Blue Valley is a community-driven bank with a charismatic leader (Bob Regnier), whose mission is all about moving Kansas City forward. We helped them tell that story with a multi-channel campaign built around the three pillars that guide their business: Community, Philanthropy and Entrepreneurship. Three powerful words…that are all hard to spell.
Bank of Blue Valley passes everything it does through its three founding pillars. We started focused on those for a print campaign.
The retail banking space is a tough one to compete in. But for a “small” bank, Bank of Blue Valley was offering a lot of big bank services with a community bank feel. And when you have “Bank of” in your name, you lean on that.
And what modern day advertising work story wouldn’t have social media? Not this one. We focused on a younger target with some good trigger images and some cheeky hashtags.
