Santa Fe Brewing Co.

  • Brand Strategy
  • Brand Voice
  • Brand Look
  • Packaging Design
  • Point of Sale
  • Social Campaigns
  • Radio
  • Outdoor

Santa Fe Brewing Company is the oldest brewery in New Mexico. Their first beer wasn’t brewed by some guys backed by venture capitalists looking to hop on a trend and make money. It was made by a couple of cowboy homebrewers who said, “Screw it. We don’t like the taste of mass-produced beer.” So, they made something better. Waaaayyyy before people even knew what craft beer was. That was in 1988. They are born in New Mexico. They are built by New Mexicans. And they have the tattoos to prove it. 

Today, we’re helping them carry the spirit and culture of Santa Fe and New Mexico forward in everything they do.

SFBC makes the highest quality beverages possible, and they do it their own way. Because they like having fun and don’t give a crap about rules or how things are “supposed” to be done. No wonder they get along so well with Behemoth. 

 

We touch almost every part of their business—from package design, to product development, to beer naming, to strategic planning, to advertising, to designing the “History of SFBC Beer Wall” inside the main taproom. We even designed the tiny plastic cover thingy that goes on top of every keg—and we don’t even know what that thing is called.

We’ve helped launch a ton of beers – and some things that aren’t exactly beers. Take a look at some of the launches for some of our favorite SFBC releases.

On Premise Posters

Sometimes we even get to do things on paper. Like printed things that people don’t use a phone to look at.

 

Printed things still work? Crazy.

 

It’s actually really simple. Just make something that looks great, sounds hilarious but builds on the brand, makes people like your brand, makes people feel connected to it, and ultimately bolsters an unyielding compulsion to steal it from the wall and hang it up in their home.